Ian shared this advertisement with me:

The advertisement is almost correct - there’s one person who is good enough for heaven, and praise God - he makes it possible for the rest of us no-hopers to make it in the front door. What sentiment do you think that advertisement is picking up on? I’m not sure where those ads were displayed - but how do you think they would have been received by Australians? There are a couple of other advertisements in the series that you can see on the Ads of the World website.

Advertising intrigues me. When done well, advertising is well researched and taps into the thoughts, attitudes and desires of a cross-section of the community. Some ads grab my attention because of what they reveal about the people they are seeking to connect with, and how they seek to motivate their audience to respond. Here are a couple of ads that have caught my attention. What ads have caught yours?

• Envy - a powerful motivator
• The strange omission from Australia Day advertising
• Lilydale - ‘it’ll have you saying grace again’
• Loyalty in marriage strikes a cord

I was also interested to see recently that Alpha is using Bear Grylls to advertise its courses on Sydney Buses.