No evangelism program has enjoyed the success of Alpha with one in six British churches and thousands more worldwide adopting the program. In 1998 it carried its own near-saturation advertising campaign on British television. Alpha is now a highly commercialized international industry providing products from videotapes to cookbooks. Some have heralded it as God's instrument for revival. It has been the subject of numerous articles, doctorates and books, including "Anyone for Alpha? Evangelism in a post-Christian Society" by sociologist Stephen Hunt.





















