This is the advertisement currently being run on Google for dating agency/marriage destroyer, Ashley Madison (click to enlarge):

They also produced a television commercial for the Superbowl that was banned everywhere except Texas:

Ashley Madison isn’t just any online dating agency. Ashley Madison is a website that facilitates infidelity. Their slogan is: “Life is short. Have an affair.” It is a service that specifically targets married people in their advertising, and provides ‘attached’ as the first two options when you sign-up on their website:

In an interview with the Los Angeles Times, the founder, Noel Biderman:

calmly suggested that because many members are in sexless marriages but don’t actually want to leave their spouses, the company “preserves more marriages than we break up.”

What a spin - Biderman’s asserting that his website is actually a public service! I don’t know how marriages survived without him!

Sarcasm aside, the very premise of Ashley Madison’s slogan is wrong. Sure, life is short. But let’s not forget that after death, all will face judgement (Hebrews 9:27). We’ve just finished studying Revelation at church. Revelation 20 puts life into perspective in a terrifying account of God’s judgement (from verse 11):

“Then I saw a great white throne and him who was seated on it. Earth and sky fled from his presence, and there was no place for them. And I saw the dead, great and small, standing before the throne, and books were opened. Another book was opened, which is the book of life. The dead were judged according to what they had done as recorded in the books. The sea gave up the dead that were in it, and death and Hades gave up the dead that were in them, and each person was judged according to what he had done. Then death and Hades were thrown into the lake of fire. The lake of fire is the second death. 15If anyone’s name was not found written in the book of life, he was thrown into the lake of fire.”

Ashley Madison, life is short. But eternity is very, very long.